Blockchain Society UW
May 2018 – Present
Chief Design Officer, Blockchain Society UW
Branding, Visual Design
Branding for Blockchain Society UW
As CDO of Blockchain Society UW, I make sure we come off as professional as possible through visual design.
Over the summer, my biggest job was rebranding our club in preparation of several large blockchain conferences.
The previous logo for our club had simply manipulated our university ‘W’, and so it was in dire need of a redesign.
Through sketching, I explored various potential logo shapes and tones. All the while, I kept myself aligned with our club’s core principles of education, collaboration, and innovation.
After many attempts, I finally settled on a simple solution. The new logo follows a simple 5x5 square grid structure.
In addition to symbolizing the connections of nodes in a blockchain network, the roundness and flow of the shapes strives to convey the easy passage of knowledge between people in the blockchain community.